The year 2024 delivered a masterclass in crisis communication through its spectacular failures and remarkable recoveries. From global tech outages that grounded airlines worldwide...
Business owners often get public relations and marketing communication confused, thinking they’re two sides of the same coin. That mix-up can mess up strategies,...
In today's fragmented media environment, the lines between owned, earned, and paid media continue to blur. Smart brands now treat these channels as interconnected...
Sometimes, a single press statement has created more headlines than expected. In other situations, a casual remark during an internal event has been recorded...
In 2025, startup founders are operating in a highly competitive and fast-changing global environment. Every week, thousands of new ventures are being registered, but...
